About JMB

JMB Consulting is the consultancy with swagger.

In June 2020 Martha Awojobi launched JMB after a decade in fundraising roles in the charity sector. Exhausted by the low glass ceilings, code switching, the microaggressions, the lack of Black and brown faces in offices, the defensiveness and inaction on institutional racism, they decided to carve out their own space and JMB was born.

Our consultants are values driven and our culture allows incredible talent to thrive because here people of colour can bring their whole selves to work.

JMB is all about reimagining - whether that is reimagining what leadership looks and behaves like, what success looks like, how we generate income, or how we respond to racism.

In a sector that is severely lacking in imagination, JMB couldn’t be more necessary.

Our Purpose

We are reimagining what charity sector leadership looks like. JMB supports a generation of leaders who are courageous, creative and driven to build anti-racist organisations that can transform society.

We help people understand racism as a tool of power, oppression and subjugation. We turn anti-racist theory into practice and challenging conversation into meaningful action.

Values & Vibes

Anti-Racism, Bravery, Creativity, Joy

Meet The Dream Team

Martha Awojobi, is Founder, Director and fearless leader of JMB Consulting. After spending ten years working in the charity and philanthropic sector, she was disappointed to find that the space that she believed could be truly transformational in bringing about the liberation of oppressed groups also perpetuated horrific racism. Leaders were slow to innovate, resistant to name structural racism and reluctant to meaningfully include Black and Brown people in decision making. Instead, they were preoccupied with being seen as ‘good people doing good work’ at the expense of confronting and dismantling the very real racism that their organisations perpetuate. Martha works in coalition with organisations who share her goal of liberation from oppression through her work at JMB and through #BAMEOnline series which supports fundraisers and founders of colour to navigate the philanthropic sector and generate sustainable income.
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Rajane Kaur, Executive Assistant and wearer of many hats within JMB Consulting. She has over 15 years administration and customer service experience and after working for huge property corporations decided that it was about time she left the industry. Outside of JMB Consulting, Rajane is a crochet designer, serial crafter, movie buff and dinosaur enthusiast.
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Natalie Armitage, UnCharitable Redistribution Consultant. She joins JMB with over 15 years' experience in the non-profit sector around the world and still healing! Natalie was behind The Booska Papers released during the COVID pandemic that called for urgent funding for Black and minoritised comunities in the UK, then immersed in research on how to redistribute resources to sustain anti-racist, global justice movements whilst dealing with realities of over-surveillance and digital dangers. Exploring mechanisms for redistribution she has worked with The Baobab Foundation, The Blagrave Trust and now Thirty Percy. She has a masters degree in Reconciliation and Restoration post-conflict after working at the Institute for Justice and Reconciliation in South Africa and is a Somatic Practitioner also soon to be certified as a practitioner in the Trauma of Money to address intergenerational trauma for people engangin with Philanthropy.
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Zoe Daniels joins JMB as our comms specialist. With over 10 years of experience in marketing, communications, and brand development. They have led initiatives embedding inclusion and accessibility at Spark, alongside facilitating trauma-informed workshops on anti-racism, wellbeing, and digital storytelling. Zoe has collaborated with notable groups like Migrants Organise, Macmillan, and the Greater London Authority while mentoring young people and co-designing projects with neurodiverse communities. They've supported campaigns like Solidarity Knows No Borders, Abolish Reporting, Justice for Chris Kaba and Kill the Bill.
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